EMBRACING
FEMININE ENERGY
For Ultimate Innovation
We call it
INNOVEVE
The Female Prescription for Innovation
-
Are you putting time and money into being innovative but not seeing anything come of it?
-
Are you having trouble relating to or keeping creative people in your company engaged and invested in the work?
-
Are you having issues with a company culture that’s too aggressive or masculine and want tips on improving it?
-
Are you looking for ways to shake things up in your life or help your teenager figure out their path?
This is how INNOVEVE can support you.
INNOVEVE®
The Feminine Success Formula for Innovation
Are you a Venus Genius innovator?
When organizations practice empathy (Em), nurturing (N), inclusivity and intuition (I2) as well as gratitude (G) and catalyze it with collaboration (Co), the resulting innovation emotionally connects to consumers (the heart), bringing revenues to the business.
To those who think that emotions don’t sell, science backs up the fact that emotions are critical in people’s decision-making. Rationality only represents about 20% of human decision-making. This is especially true for the untapped female market that represents a $20+ trillion business opportunity.
Read More
THE $20 TRILLION FEMALE ECONOMY IS AN UNTAPPED POTENTIAL
Women now drive the world economy.
According to Harvard Business Review, globally, they control about $20 trillion in annual consumer spending, with a $13 trillion in total yearly earnings. In aggregate, women represent a growth market bigger than China and India combined.
Women control 85% of overall consumer spending in the US alone. They own 40% of America’s privately-owned businesses and hold half of America’s wealth.
The greatest market potential lies in six industries. Four are businesses where women are most likely to spend more or trade up: food, fitness – US health club industry is $14 billion – beauty, and apparel – “athleisure” clothing estimated at $35 billion or 17% of the US clothing market in 2016. The other two are businesses with which women have made their dissatisfaction very clear: financial services and health care.
Women over 50 – the ‘elastic generation’ – have a significant buying power that is still ignored today, and women of color also represent a growth opportunity.
‘Shrink it and pink it’ is over!
Until today, most products for women have been designed by men, or at least by people using their masculine side – think high heels invented for the male gaze (that are fortunately getting a feminist makeover to stop the torture…).
If businesses want to innovate meaningful solutions for women, they need to ensure that they understand the specific needs of women through a feminine lens.
Read More
WOMEN STILL FEEL VASTLY UNDERSERVED
Indeed, according to Forbes, most businesses fall short with female consumers, new study reveals. According to MBLM, most companies are not maximizing their emotional bond with female consumers. They should, as top ranking intimate brands have outperformed the S&P and Fortune 500 indices in revenue and profit for the past 10 years.
Products are still designed by men, or at least by people using their masculine side. For instance in Beauty, male senior managers at cosmetic companies often seem to miss the mark with what they offer women.
On the other hand, using our feminine side to create for women brings to the table the advantages of empathy, insights, business acumen and emotional connectivity. This is witnessed by brands like Curves in the health club industry, or Hope Fashion that was created out of empathy for women with changing body shape.
The key is to innovate from emotions…
Women over 50 – the ‘elastic generation’ – have a significant buying power that is still ignored today, and women of color also represent a growth opportunity.