Historically, innovation has been driven mainly by masculine energy and traits like being logical, focused, action-oriented and assertive. When Fabienne started tapping into undervalued feminine traits and combining them with masculine ones, she found her ideas and contributions became more valuable. She realized that embracing feminine traits like empathy, intuition and collaboration could enhance innovation. By bringing feminine and masculine traits together, organizations could take their innovation process to the next level and drive success.
On an individual level, recognizing both sets of traits leads to deeper self-understanding and helps people achieve their full potential as human beings, leaders, and innovators.
Thus, INNOVEVE® was born.
Bringing INNOVEVE® To You
INNOVEVE® is an innovation consultancy with a mission to empower organizations and individuals to recognize and utilize both feminine and masculine traits to drive meaningful and sustainable innovation.
Fabienne focuses on the front-end of the innovation process, the discovery and prototyping phase that goes from idea generation to prototype development. This requires embracing more feminine energy like being emotional, supportive, accepting and relational.
Although it may seem counterintuitive to spend more time upfront being nurturing and collaborative, this investment pays off with greater efficiency and sustainability in the long run. The back-end execution phase does require focus, logic, and quick decision making; considered as typically masculine traits, they efficiently complement the feminine traits leveraged in the discovery phase.
By guiding innovators to acquire and practice key feminine traits like empathy, nurturing, inclusivity, intuition, gratitude and collaboration, INNOVEVE® ensures the resulting innovations address consumer needs and stand the test of time.